Wednesday, March 2, 2011

Tour of the computer to the countryside (1) Lenovo Promise

 4 position in January, the action fast and Distribution companies have begun to channel a small rewarding.
5 7, I am with the Wuji County, Hebei, a trip to experience a little 20:00 we finally arrived at Shijiazhuang, Hebei, western United States and settled in the local hotel. Hebei local ongoing Large buses to the countryside after a night bus
rest, May 8 starting at 8:45 am the morning to Wuji County, as to the non-polar drive from Shijiazhuang, the need to drive more than 1 hour.
in the bus, listening to introduced a Lenovo employee, Hebei, Lenovo really a large area in Hebei promotion, the main association was started in 2004, launched the universal storm. Right now, there are 235 county in Hebei dealers, total PC sales reach 35 million units, 1.35 million farmers to benefit and promote the employment of 10 million people.
138 counties of Hebei, we went to the Wuji County, the county is only a medium level, the population of 35 million and more. Wuji County dealers are dealers association six markets in 2004, the polar year, sold only 200-300 computer, last year is able to achieve 1200 sales volume.
Along the way, listening to the guy who think the introduction of Hebei, from time to time to view the scenery mm large tracts of green wheat, the houses of varying height, and a Article whitewash ads. In the countryside, a house painter advertising is widespread and is good enough, solar, TV, harvesters, wedding photography and other advertising stream, the computer's paint the house a lot of advertising, of which the majority of Lenovo, in my see more than 10 ads, only one Founder PC, a same side, others are associations. There photo card.
Lenovo's whitewash ads appear
8 high frequency morning of 10 : 30, the bus came to the Wuji County countryside, local people to the deafening sound of drums, firecrackers to welcome us. Lenovo landmark restaurant located in the most prosperous areas in Wuji County, the County's only non-polar junction with traffic lights. local and county leaders all attended the store opening ceremony, a lion dance performed by the local rich colors for the opening of elegance. the scene was very lively.
landmark store in the subsequent visit, we found that store has three floors, the first layer of street shop, store two, the one for the Cross Street, Wall Arch
banners hung Bo
drums thunder
good luck lion
computer sales area of non-rural areas to the countryside
computer area
fact, like the Promise Landmark 6 stores such market stagnation, Lenovo countryside project have completed the first 30. This year, Lenovo will set up 700 similar to the landmark store.
association with the landmark store opening, I believe Lenovo the future of the new rural market will have a more accurate grasp and depth of the expansion, and then I went to the town of Promise County following Guo, Guo large village below the town, the more strengthened this understanding.
it makes me two years ago could not help but think of the film To be continued)

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